Sunday, March 08, 2009

Evaluate your SERP competition to stay ahead in the competition

Do you evaluate your competition regularly? Perhaps, you don’t do it at all forget doing it regularly! Words of advice here- do find time rather make it self-mandatory to evaluate your SERP competition on a regular basis. Often, we need to know as to how much exactly deep we are and if it’s worth going on deeper further! You may be doing well with your website, but after an SERP competition evaluation you might as well do great!

Here are three simple ways for the job of evaluation!

1. Use a good tool for the evaluation of your SEO competition

• Nichewatch: This is a free tool, in fact one of the best in practice. The tool rates a plus in domain backlinks, page backlinks, and Google PR. However, it falls short in the criteria of domain age. Rankings for allinanchor, rankings for alintitle and rankings for allintext are some of the worthy add-ons of this tool.

• The tool isn’t one of the best in practice but it has some great add-ons that bring it to the top bracket of SEO tools. The tool is a paid one with several free searches to offer. One of the great add-ons of this website is the ‘Site share’.

• Keyword difficulty tool: This tool is available exclusively for the SEOMoz premium members. The tool however, is a gem of a tool and it’s worth it if one becomes a premium member just for the sake of this tool! Its features include domain backlinks, Page backlinks, Google PR, Domain age, Alexa rank, internal link ratio, Delicious links, Wiki links, Technorati links, and DMoz links.

2. Assess the advertisers competition

For this purpose, you may find the Google Adwords external tools to be very useful. A word of fact here- the tool isn’t a good indicator of the organic search difficulty; rather it’s a vital parameter of the commercial potential of the ads. To put the above statement is a better way- the tool’s a good indicator of the popularity of keywords and thus, ads.
A table of analysis is displayed. The table gives the information on the ‘advertiser competition’, ‘the approximate average search volume’ and ‘the approximate average search’ (on a monthly basis) of a keyword and its related terms.

3. Evaluate the organic competition using the Google search

Playing the game by just counting on the popularity charts isn’t called playing smart.
Use SEOquake or SEO for firefox extensions to evaluate the top ten search results for a keyword. Look at some of the vital metrics like the domain age, backlinks, Google PR etc and draw inferences as to how to difficult it might be to get to the top slot.

Once you analyze you’ll be having a fairly good idea as to where you are and where you can be. In fact, if you are smart enough you would might as well figure out how to be there too!

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