Monday, June 15, 2009

Keywords Research as SEO Tool – Take Advantage of Relationships between Words

Keywords have been playing the key role in preparing a website for good search engine ranking since the advent of SEO practices. By employing extensive keyword research, you can encompass all those words, which carry the potential of a search-oriented keyword, in your website content. Careful exploration of how one word is related to many other words can make you selective for creamy words. Here are important aspects of the keyword research approach, followed by experts in search engine optimization.

Utilizing the Power of Synonyms
Whenever you use a keyword in your website content, make sure you utilize its synonyms as well. Different web surfers use different synonyms of a particular word and when all these words are included in your website content, you can expect to satisfy the search motive of each of these individuals.

Words That Are Triggered
Utilizing those words, which are triggered as the result of a particular keyword, can also form the important part of your content. For instance, the keyword ‘loan’ can be associated with other words and phrases like ‘finance’, ‘search’, ‘home’, ‘car’, ‘cost’ and so on. Thus, all the words and phrases related to the main keyword, when used by a web surfer in his search query, can bring your website on the top of search results.

Words That Narrow the Meaning
Even those words and phrases can be included in the content, which narrow downs the exact meaning of the main keyword. For example, for the keyword ‘search’, you can use other words like ‘investigate’ and ‘investigation’. When an internet surfer uses these words at the place of your main keyword, even then your website will be included in the search results.

Words That Generalize the Meaning
Which words can generalize the meaning of a keyword, let’s say ‘search’? ‘Looking for’, ‘quest’, ‘want’, ‘seeking’ and so on! These are the words, which broaden the search criterion for a regular surfer on internet, thereby bringing advantage to your website rank in the search engine results.

Using Grammatically Connected Words
Nouns, verbs and other grammatically connected words of the main keyword can also be embedded in the content of your website. For instance, ‘search’ can also demand the use of ‘searching’, ‘searcher’, ‘searched’ and so on.

Some Other Important Words
? Rhyming words also work: The words, which rhyme with your main keyword should also find place in your website content. For instance, ‘loan’ can be rhymed with ‘tone’, ‘moan’, ‘cone’, ‘phone’ and so on.
? Similar sounding words: Words that carry sounds similar to the keyword. For ‘loan’, the similar sounding words are ‘load’, ‘long’ and so on.
? Anagrams: These are the words, which are formed by rearranging the letters of the main keyword. For instance, ‘casher’ is the anagram for ‘search’.

Thus, keyword research is a vast field, which can take loads of time to be explored properly. However, to achieve impressive results for your website, you can take this pain with a smile.

Monday, June 08, 2009

Search Engine Optimization – Easy to Conduct on a Usable Website

What does a SEO expert advice you to make your website a favorite destination of users as well as search engines? Apart from employing different SEO strategies, you are often recommended to make your website usable for these two types of visitors. Experts believe that a website, which is usable for a human visitor offers similar usability for search engine spiders. So, what are the different approaches to increase the usability of your website to make it SEO friendly? Take a look at what follows as significant tips and advices.

What Do Search Engines Prefer
Do search engine prefer to see keywords stuffed on your website pages? Or, is it the high page rank, which grabs the attention of search spiders? None of them, as modern search algorithms encourages these search engine spiders to locate the websites which offer high usability to the user. Usability is terms of easy navigation, informative headlines and proper positioning of keywords makes a website eligible for search engines as well as users to lend their interest.

Taking Care of Four Areas
? Planning a website: The process of making a website usable starts while making a plan for it. Consider various aspects like who are the prospective audiences, what would be their expectations, how website design should facilitate them and so on.
? Analyzing your plan: Watch your website plan from a visitor’s point of view. Is it an appropriate plan to trigger the interest of your ultimate visitors? Don’t get satisfied with a plan in one go and keep on modifying it.
? Designing the website: While implementing your plan, make sure you visit and revisit the first two sections and come out with a design, which offers ease and convenience to your visitors while exploring your website pages.
? Testing and modifying: If necessary, expose your website to a bunch of common users and take their suggestions. Again, place your feet in the shoes of common visitors and try to find out the abnormalities which could be harmful for your website.

Useful Tips to Improve Your Website
? It is a good idea to provide general information at top navigation level and allow the detailed information to be revealed, as the visitors start drilling your website.
? Not only the users, but also the search engines prefer to know the content offered by each page of your website. For this, provide a general information paragraph at the top of each web page.
? Include general keywords in the top paragraph and place specific keywords in what follows as detailed content.
? Provide informative headings to each web page, as the usability of each page is hidden in the heading itself.
? Finally, learn about your audience and what would appeal them the most. Even search engines like to reward those websites, which take care of their audiences.

Before your move on the road of advanced SEO strategies, make sure that your website has required level of usability. This is the basic requirement of a website, in the absence of which all successive SEO techniques can fail.