Tuesday, March 17, 2009

5 links for internet marketing and SEO

It’s become quite common on the web to talk about SEO; one can corroborate this by having a look at the umpteen websites and posts on SEO. A common mistake or rather miss-out seen in these posts is the shoving away of internet marketing. Yes, indeed SEO is a major part of internet marketing, but SEO alone isn’t internet marketing! Very less is spoken about other ways that take a broader approach into internet marketing and effectively market a website.

1. Affiliation to good products/services : Affiliation to good products or services may not fetch you great returns on the SEO front but it is bound to give you lifelong income from the product or services, given in you crack up a fair deal with the company/website. All you need to do is to select a product or services related to your website and write an article on it. Yes, you are promoting it, and hence, do not bluff about a product/ service you have no idea about. Let authenticity prevail!

2. In-house email newsletter: Marketingsherpa surveys proclaim that house email gives more return-on-investment than SEO! Is anything left to say? But play the game smartly- Give a sign-up option on every webpage. Further, do not forget to declare that ‘this isn’t spam’ and ‘none of your information will be used publicly’, ‘no products or services will be endorsed i.e. no trade’ etc (promotional mails have become synonymous to headache on the internet). You could even try adding incentives for signup.

3. Subscription of RSS via other ways: Don’t constrain your readers to just RSS. Users today love to be given more flexibility to services, so try out other options to subscribe to your feed like email, twitter etc. This can also be seen as a long term strategy as by doing so, you are providing more channels to promote your website and express yourself online. Techcrunch is one of the exemplary to this method; they have around 4 links to subscribe to their RSS feeds. Their twitter account, which they use for sending out updates on their website, has around 33K keen followers and IE and FF plug-in is another option of theirs that gave them a huge increase in the number of readers.

4. A simple ‘share this’ link: This is undoubtedly one of the most underrated of all the tactics. The logic is simple- if someone likes a page they would love it to share it with their friends, peers, colleagues etc. So, just facilitate them with a simple option!! Don’t suffice yourself with a ‘share this’ word widget, use an additional link in each page with a more convincing title like ‘tell a friend’, ‘let your friend love this page too’ etc. Say, 50K people visit your webpage and 2% of them share the link and it still accounts for 1000 more visits!

5. PPC link and brand recall: PPC is used widely for a variety of purposes in relation with SEO. One of them is brand recall i.e. the usage of PPC when your page is ranking in Google for a short-tail keyword rank. You just need to bid for the top sponsored listing for the high volume keywords you are leading in.

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