Create a natural incoming link structure; get links from pages with High Page Rank and authoritative sites. If the linking site has lower page rank, content of the page should match. URL format of your referring links should be Identical. Add your keywords in anchor text of your incoming link.
Saturday, April 02, 2005
Humans Love Images attached or extends to the text immediately below them. If you have caption or any content at all immediately below an image, it will almost certainly be read.
This is something print designers have known for decades, but has somehow been neglected to a large extent online. We know of very few landing pages with captions or specific marketing copy positioned under images. Captions are definitely worth adding
Monday, March 28, 2005
Most recent SES conference in
Another Topic from comScore which every one is interested in is that over 80% of the search volume is initiated by 20% of “heavy searchers”. You may want to use this knowledge in keyword selection and go after those niche words. The thought being that if searchers that generate most of the traffic are somewhat heavy searchers, logic would follow that they would tend to be more sophisticated searchers, based on how often they search. Keyword selection will be most important part in future.
Google is working against LinkSpamming in a Big way. After introducing of nofollow tag, it looks like Google is adjusting their algorithm to better detect and neutralize several strategies of traditional Linking (LinkSpamming). Most likely are: too many links with identical link anchor text, too many links all originating from same domain, too many links going to home page and few going to other pages or none of them going to other pages, off topic links.
Sunday, March 27, 2005
extract from the original PageRank paper by Google’s founders, Sergey Brin and Lawrence Page.
't1 - tn' are pages linking to page A,
'C' is the number of outbound links that a page has,
'd' is a damping factor, usually set to 0.85.
Saturday, March 26, 2005
Overture and Google catch the majority of them, but your campaign is still going to get hit by at least 5 to 10 percent clicks that are not real. this number is not now, nor has it ever been, 50 percent, by the way. That's another myth that's being touted around the web right now that simple isn't true. I personally know lot of advertisers both large and small, who are getting at least 5 percent conversion rates from their PPC campaigns and that just wouldn't be possible with 50-percent click fraud rates.
This is your campaign and your livelihood. Do yourself a favour: Before you spend a whole bunch of money on PPC advertising, set up Tracking URLs. Take advantage of conversion tracking from overture and google, and buy yourself a good click-tracking solution.
Some Good, inexpensive ones include WhosClickingWho.com, Click Auditor from KeywordMax.com and ClickTracks.com. Not only will these programs inform you about nefarious clicks, but they will also tell you about the real ones so you can determine how much you should actually be paying for clicks.
With your clicking information in hand, you can go to search engines and Question any clicks that you know are bogus. The search engine companies will research on this, and if they find the clicks questionable you will get refund. Partnering with the search engines this way to safeguard your business, and no one benefits when click fraud is allowed to continue.
Another way to safe guard against click fraud is to be very careful when selecting smaller search engines to work with. many of them simply don't have the resource to invest to safeguard their advertisers from fraudulent clicks -----> you all know Them ;)
Friday, March 25, 2005
Big brands are defending against others that link to their Trade Mark. Gico sued Google and Overture in May 2004, Saying that use of its trade marks when selling advertising in search engines constituted tradmark infringement and raised various state law cause of action. Google filed a motion to dismiss the case on the grounds that it had no legal merit and that the state claims where insufficently pleeded. Google and overture are tied to trademarked brands such as Geico or Nike for there commercially driven searches.