Monday, April 11, 2005

Link Building ‘The Ethical’

Create a natural incoming link structure; get links from pages with High Page Rank and authoritative sites. If the linking site has lower page rank, content of the page should match. URL format of your referring links should be Identical. Add your keywords in anchor text of your incoming link.

Saturday, April 02, 2005

Landing Page Tip

Humans Love Images attached or extends to the text immediately below them. If you have caption or any content at all immediately below an image, it will almost certainly be read.

This is something print designers have known for decades, but has somehow been neglected to a large extent online. We know of very few landing pages with captions or specific marketing copy positioned under images. Captions are definitely worth adding