Monday, June 07, 2010

Do SEO Experts Know All Search Types?

SEO experts are familiar with three primary search types, including:
  • Informational search: It involves search for a specific topic.
  • Navigational search: It involves search for specific website or web page.
  • Transactional search: It involves search for information required to purchase a product or service.
Besides, there are other types of searches that most of the SEO experts don’t take into account. The following discussion helps the inexperienced SEO experts to recognize other search types that can help you achieve improved search engine rankings.

Ad Hoc Search

Consider an online surfer who is completely unfamiliar with a particular topic. While searching for the information, the user would like to find all possible documents relevant to the topic. A good example in this regard could be of reviews related to a particular product. So, what SEO experts should do is write reviews for the business products and services of their websites embedding important search keywords in it.

Search for Known Items

A searcher might prefer to use a search engine to search for a specific website or web page he had already visited in the past. In fact, it is a usual practice of online searchers to search for the known items using search engines only. The reason for this is that most of the searchers don’t remember the exact URL of the website, but some special part of it. For example, login page of Google Adwords. If the user directly wants to reach the login page, he would sue search engine and queries like “google adwords login”.

So, what’s the role of SEO experts in this? An SEO expert must optimize each and every page of the website using title tag, Meta tag, heading and other things.

Search for Named Pages

An online searcher who had already visited a named page of a website in past would like to recall it using search engines. To explain it better, consider the website of a health clinic specializing in the treatment of a cancer. So, a page of the website might be named as “cancer treatment”. So, a searcher might use the query like “cancer treatment ABC”, where ABC refers to the name of the organization. An SEO expert need to optimize such named pages of the website effectively.

By constantly viewing the search behavior of various online users, an SEO expert can implement features of various search types in the client’s website.

Thursday, June 03, 2010

Extend Your SEO Expertise by Building Proficiency in Your Niche

What do the SEO experts and search marketers usually lack? What restrains these experts from becoming top performers is lack of expert knowledge in the industries they work for. At this stage, it is endurable to have little knowledge about the business niche. Still, many new online businesses are beginners in employing SEO strategies. So, an expert in SEO can easily keep ahead of them. But, the situation is going to change very soon.

Those who lack knowledge about their business niches come out with average content, which is passable for the time being. But, the future search marketers would require making use of their knowledge base to generate quality content. There will be tough competition among the websites to get top ranked in the search space. Then, only the experts in niche and SEO would make it to the height. Here are some of the advantages of having niche expertise:

To be innovative: Those having expertise in their niche can discover innovative solutions to be on the top of the search space. They are innovative in creating fresh content and also in attempting new ways of link building.

To be a predictor: Staying ahead of rival businesses require one to predict the upcoming trends of the industry. Those having the knowledge of the past and present of the industry can utilize their knowledge to predict the future trends.

To be unique: Search engines are always in need of fresh content. However, most of the content they index is an attempt to be unique. With knowledge of your niche, you can be unique in presenting the ideas and content which is fresh and more informative.

To be fast: Experts in their niche can deliver content at a faster rate and thus, stay ahead from others.

To be a real expert: The knowledge of niche can draw the line between a mediocre and an expert. When you start utilizing your niche knowledge to entertain the query of your audiences, you are placed in the category of the real experts.

How to Obtain Niche Knowledge

Obtaining niche knowledge is similar to building SEO expertise. You must start reading books and watching videos related to the industry for which you work. Even the blogs of experts in that industry can help you in this. Remember that it is not all about researching a niche, but it involves a process of continuous learning about the niche.

With a great combination of SEO expertise and niche expertise, you can definitely have better returns on investment.