The phrase ‘global link building’ sounds like a big venture and can surely make it to the top 10 fancy phrases on the internet. On second thought however, the fact of the matter doesn’t seem to be just all about a fancy name. In the current scenario of the plummeting global economy, global link building can be quite a task to be done practically. Feel lucky if you build links without any extra work than your usual links, but with that so unlikely to happen one’s bound to put some extra effort if he or she desired to come out with positive results in the process of global link building.
Still not clear as to what’s global link building? Well, global link building simply means working with or getting leads/links from clients or webmasters other than that of your country. Many of the SEO agencies in the U.S do generate a major chunk of their lead from outside the U.S. The recent economic crisis has made the world wake up to the fact that the global economy is greatly intertwined. So does the marketing companies and agencies! They do realize that now, their target shouldn’t just be confined to geographical/cultural/ ethnic boundaries.
So, what exactly are the requisites for the sojourn of global link building? The usual basics of SEO do not lose grounds here, but just that won’t suffice in this context either. One needs to consider some extra aspects and build a strategy surrounding it.
Language barrier: Language is the tool for communication and thus, learning the tool becomes essential for communication. Speak to people in their native language. Either learn the language yourself or hire employees who have good linguistic skills. Being flexible with languages, not just personally but even on the internet space (i.e. your website)
Socialize: One needn’t give a lecture on the importance of socializing, especially in the domain of marketing. Traveling to various countries and socializing doesn’t sound pragmatic, but thanks to social networking websites, communities, forums and their guild you can now socialize from your place. Don’t just create an account for namesake and expect people to come your way! Indulge in discussions, activities etc in the social networking websites you join (like myspace, Facebook, etc). Further, identify other communities, forums etc on the internet and make yourself an active member of it. Pass on gifts, wishes on occasions and other warm gesticulations (don’t you love it when you receive? so do they!). By the way, do not forget to use twitter!
Keep learning: Learn their culture, know about their cuisines, music and other indulgences. In a way, understand their lifestyle, their priorities and preferences. This will help you a great deal in your endeavor.
Blogs and directories: Directory submissions are indeed a power house when it comes to traffic building- do not overlook it! Do visit the blogs of other countrymen, leave opinions and comments on the blog and collaborate.
Global link building may push your creative self to untouched shores and you may enjoy this creatively rich and profitable process.