Friday, March 25, 2005

Trade Mark ---> OFF the Mark

Bid on Brand Name and Make Money will this work for Long?
Big brands are defending against others that link to their Trade Mark. Gico sued Google and Overture in May 2004, Saying that use of its trade marks when selling advertising in search engines constituted tradmark infringement and raised various state law cause of action. Google filed a motion to dismiss the case on the grounds that it had no legal merit and that the state claims where insufficently pleeded. Google and overture are tied to trademarked brands such as Geico or Nike for there commercially driven searches.

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