Monday, March 28, 2005

SES conference in New York

Most recent SES conference in New York provided us some important issues about SES which I would like to pass on. As we know Google is working hard to change its algorithm, but in future we must be concerned about what happing with Yahoo! And MSN! According to comScore -, Google now commands only 36%; Yahoo commands a 29% share and MSN following at 15%. Yahoo amd MSN are gaining market share from Google.

Another Topic from comScore which every one is interested in is that over 80% of the search volume is initiated by 20% of “heavy searchers”. You may want to use this knowledge in keyword selection and go after those niche words. The thought being that if searchers that generate most of the traffic are somewhat heavy searchers, logic would follow that they would tend to be more sophisticated searchers, based on how often they search. Keyword selection will be most important part in future.

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