Internet is a medium that has a potential that was unseen before and no prizes for guessing that it has been (and can still be to a much larger extent!) utilized for advertising various products and services. Online advertisements aren’t completely out of the mould of the conventional advertising methods. The medium gets along its own set of variations to the advertising methods that make it much more effective and profitable.
Why is online advertising better? The simplest answer would be- when online shopping, online banking, online trading etc are better than their conventional counterparts and there is an entire bulk of population in front of TV screens logged on to the internet, how can a minor doubt of online advertising being better be raised in one’s mind?! Nevertheless, here are few straight out examples.
- Online advertising is more target audience oriented. Consider for example there is a blog on book reviews. An advertisement of bookstore will surely attract enthusiasts and they obviously will visit the website. So to speak, the products and services are made available to the user where he needs it or rather where the seller can get him.
- Online advertising is more personalized. An email in an inbox is the ideal example. Surveys and trackers can keep record of personal interests of a person and send related mails of products and services.
- Online advertisement has a global reach and is less expensive.
Online advertisement will surely overshadow the conventional methods in the coming time, with increased bandwidth, internet literacy and availability coming together.