WordPress SEO plug-ins that help you in many ways

Word Press SEO plug-ins that help you in many ways

In the recent era, Wordpress occupies the position of being the most admirable tool for publishing the content online or in the web world. Various kinds of features can be added and also can be used as blog, e-commerce websites etc. With the introduction of plug-ins, free themes, categories, tools it has become a cake-walk for many novice organizations to publish their content. Just publishing the mere content will not achieve results; along with that using technology will fetch you a lot. Given below is the list of Word Press plug-ins for Search Engine Optimization that progress the sites rank.

a)      SEO Rank reporter:

Many of you all are interested in knowing the traffic that comes to your site. Usually the traffic is measured using different tools which are expensive. To make you feel good on Word Press site, SEO rank reporter plug-in is used. It is a tool in the admin panel that offers easy ranking measurement. This permits you to add certain keywords in the site and at the same time it also produces a report for every 3 days. When there are changes taking place in search engine ranking, then all these changes are alerted to you with an email.

b)      SEO Content control:

One of the key factors that affect the Search Engine Optimization is the quality of the content. The site’s ranking will go down in case the quality of the content is poor or is duplicated. The SEO Content control tool helps you to overcome problems like missing of a Meta tag or the posts with less content etc. This makes the blog to look attractive and will persuade the reader to read your blog. It increases the ranking of your site.

c)      All in One SEO pack:

The All in One Search Engine Optimization pack is another best feature proffered by Word Press and is a perfect solution for all problems. It helps in optimizing the site page titles and search engines by producing Meta tags. The advanced search engine optimization users are offered the freedom to customize tags, Canonical URL structures, descriptions and titles. And if you are new to Word Press then downloading this tool is a gift. Also has the backward-compatibility option with wide range of plug-ins like warrior, ultimate tags, auto Meta tags and many others.

d)      SEO Friendly image:

Another friendly option from Word Press is Search Engine Optimization friendly images that insert TITLE and ALT attributes to your images or photographs. If at all initially you are not set with TITLE and ALT then SEO friendly will make the necessary changes to the site.  The ALT attribute is an imperative part and explains the images to search engine and if a user is searching for this kind of image then this works as an important factor. The TITLE attribute does not play a high role but it is indispensable for the traffic as this data will involuntarily become visible in the tool tip when the user clicks the image.

These plug-ins when installed on your site will create wonders and improve your page ranking. Though in the initial stages, you may not understand but later once you get grip then things will go smoothly. 

URL referrer tracking: Some lesser known facts!

The conventional method employs the tracking of parameters in the URL; however this is likely to cause certain issues with the search engines over a period of time. Imagine, there are two promotional teams to a single website. Despite the fact that both of them incorporate separate parameters in the URL, they do lead to the same web page (and thus you could track the conversions based on URL’s), over a longer span of time this method may affect the search engine acquisition of the website and lead to low quality data tracking.

There are four major issues that come up here:

1. Search engines are a little ill-equipped when it comes to determining if multiple URL’s are connected to a same page. This becomes a potential problem to you, especially when the number of URL’s to your home page increases. Search engines will detect all the URL’s and store them (rank them along too) in their content index. This would cause the search engine robots to crawl over the same page many times (as many as the number of URL’s) and thus, other good and unique pages may lose its weight to the infinite indexing of the same page!


2. For the purpose of determining the authenticity and usefulness of a content, search engines use the number of quality URL’s leading to a page as an indicator. When there are three different URL’s to the same page, the search engine assigns a lower rank to all the variations of the URL! However, this wouldn’t have been a problem if all the URL’s were same but then that would have been a major hindrance to track the referrer!


3. Popularity too could pose a threat! If Youtube videos that become extremely popular, then the promotional URL’s will surely fetch more links than the URL of the home page. So, the promo link might as well fetch a better rank in the search engine and thus, the video is more likely to replace in the original page in the search results (confusing the users all the way!).


4. With sharing and social networking becoming popular, imagine a person finds your home page to be excellent and copies the promo link. Then, whomsoever the person shares the link will be using the promo link to land up to your website. Don’t you see a reporting flaw there?
   

There’s no formulated solution for this, however there are few tricks and tips that might as well work to your benefit!

• URL fragmentation: Place a hash mark in the beginning of the tracking parameter, as search engines ignore such links as hah marks are usually used to denote links within a page! E.g. www.example.com/#referall0001. Similarly, one can even use JavaScript for URL fragmentation.


• Usage of robots.txt is another solution. This will keep away search engines from indexing certain links.


• Trapping the incoming request should do you good too! Find out the point at which your website application’s logic processes the HTTP request for a particular page. Trap that request. Check is it has a tracking parameter there and then; record it in your internal referrer tracking system, if it’s present.


• Implement a redirect from the current URL to the same page. By doing so, you trick the search engine to actually discard the promo link from its consideration of ranks. The method’s great but it requires self-management of referrer tracking system.