WordPress SEO plug-ins that help you in many ways

Word Press SEO plug-ins that help you in many ways

In the recent era, Wordpress occupies the position of being the most admirable tool for publishing the content online or in the web world. Various kinds of features can be added and also can be used as blog, e-commerce websites etc. With the introduction of plug-ins, free themes, categories, tools it has become a cake-walk for many novice organizations to publish their content. Just publishing the mere content will not achieve results; along with that using technology will fetch you a lot. Given below is the list of Word Press plug-ins for Search Engine Optimization that progress the sites rank.

a)      SEO Rank reporter:

Many of you all are interested in knowing the traffic that comes to your site. Usually the traffic is measured using different tools which are expensive. To make you feel good on Word Press site, SEO rank reporter plug-in is used. It is a tool in the admin panel that offers easy ranking measurement. This permits you to add certain keywords in the site and at the same time it also produces a report for every 3 days. When there are changes taking place in search engine ranking, then all these changes are alerted to you with an email.

b)      SEO Content control:

One of the key factors that affect the Search Engine Optimization is the quality of the content. The site’s ranking will go down in case the quality of the content is poor or is duplicated. The SEO Content control tool helps you to overcome problems like missing of a Meta tag or the posts with less content etc. This makes the blog to look attractive and will persuade the reader to read your blog. It increases the ranking of your site.

c)      All in One SEO pack:

The All in One Search Engine Optimization pack is another best feature proffered by Word Press and is a perfect solution for all problems. It helps in optimizing the site page titles and search engines by producing Meta tags. The advanced search engine optimization users are offered the freedom to customize tags, Canonical URL structures, descriptions and titles. And if you are new to Word Press then downloading this tool is a gift. Also has the backward-compatibility option with wide range of plug-ins like warrior, ultimate tags, auto Meta tags and many others.

d)      SEO Friendly image:

Another friendly option from Word Press is Search Engine Optimization friendly images that insert TITLE and ALT attributes to your images or photographs. If at all initially you are not set with TITLE and ALT then SEO friendly will make the necessary changes to the site.  The ALT attribute is an imperative part and explains the images to search engine and if a user is searching for this kind of image then this works as an important factor. The TITLE attribute does not play a high role but it is indispensable for the traffic as this data will involuntarily become visible in the tool tip when the user clicks the image.

These plug-ins when installed on your site will create wonders and improve your page ranking. Though in the initial stages, you may not understand but later once you get grip then things will go smoothly. 

Black hat vs. White hat

So, the story kicks off from the early days of online marketing. Search engines saw the light of the day and so began SEO or search engine optimization. The search engines have some algorithms to give rankings to the umpteen websites in the internet. On the basis of these rankings, the web pages are displayed when the relevant keyword is typed by a user. Higher rankings implies the top slots of the search engines, which can be almost accurately assumed to fetch more traffic to the website and that simply means more chances of revenue! Needless to say, all the websites wanted to rate high on the search engines and the trend continues even now. An example of a search engine would be the very famous Google search engine.

White hat and black hat

The techniques employed to get higher rankings by search engines varies widely. While some stuck on to the diligent method of improving the quality, some were lured by some other easier unethical ways. Like every other field, online marketing too had some ‘white’ and ‘black’ techniques used. Yes, this is what we generally categorize as white hat and black hat. ‘White hat’ techniques are the techniques used in online marketing or in SEO that comply with the regulations of the search engine and do not cross the ethical boundaries. As obvious as it is, black hat is just the opposite of white hat. Recent times have seen some other fancy terms pass around, one of them being ‘grey hat’. Everyone has their own take on it- purists feel ‘grey hat’ is just an excuse of some faint hearted netizens and believe everything which isn’t white is ‘black’. Without diverting the discussion to ‘grey’ matters, let’s just ignore this term temporarily. Some of the black hat techniques are- cloaking (where some other websites are displayed in the search engine) and hidden links in websites etc. basically, all of them simply fool the search engine and make their way through.

Black hat techniques are awesome in functionality. What more, it works and it works quickly. It has a potential of procuring more than $100,000 in a quarter of the year! These should be enough reasons for some ‘weak on ethics’ to get into this unethical craft. Moreover, on the internet, somehow such things are called the ‘smart work’ and there are no stringent rules against it. Perhaps a white hatter may tell you more about how frustrating it is to watch unworthy people have thrice the bank balance of a hardworking person like him or her. White hat techniques are slow and yield results only to the deserving ones. Recently, sale of ‘high ranking links’ had to face a lot of rebuke from Google and some of the clients lost their previously high rankings due to this. In future too, stringent measures are expected against ‘black hat’ techniques and soon the ‘black’ websites may be banned!

To conclude, this non-conclusive debate; White hat techniques are undoubtedly the best method, especially in the long run and for a safe, reliable and respectful web journey.